The period between 2020 and 2021 has indeed been a trying time for most businesses globally due to the pandemic. Never-the-less despite the obvious challenges some SMEs have managed to endure while some against the odds have even thrived. A prime example of an SME that has persevered is Marvelous Nyongo’s Housing Hub, a temporary accommodation service provider designed to help students secure accommodation while in tertiary education.

Their online presence is already undeniable.


Housing hub trademark
The founder of housing hub being confident in his enterprise registered a trademark as early 2019. The growth and demand of housing hub has since been steady on an upward trajectory.


Everything seemed to be running smooth until a real threat of infringement of the said trademark came to life in December of the same year. Multiple enterprises emerged similarly named as MSU HOUSING HUB, another by HABBITZ AND RUD HOUSING HUB amongst others. The success and popularity of Housing Hub had triggered an opportunity for goodwill parasites. Luckily Housing Hub did not suffer any prejudice as all attempts to ride on good will were halted due to Housing Hub’s existing trademark registered terms of Trademarks Act of Zimbabwe.


It is on this note reasons for trademark registration for SMEs

1. To protect your trademark from infringement
2. To build trust and loyalty with the existing customer base
3. To make the enterprise visible on the capitalist map
4. It gives you a litigious advantage
5. It gives better enhanced remedied for infringement
6. Prevents importation.